One of Feel’s first projects in Ghana was the complete renovation and upscale transformation of Bacchus, an existing liquor store at Maxmart 37. The client sought to shift from a standard retail shop to a refined liquor experience, creating a distinct brand identity. Our design introduced a modular concept that can be replicated across multiple locations, ensuring a cohesive and recognizable presence for Bacchus.

To enhance the brand’s sophistication, we incorporated local wood for warmth and authenticity, while a black color palette added elegance and elevated the perceived value of the products. Special display areas were integrated to highlight premium brands, allowing them to showcase their identity within the store. This design approach has since been successfully implemented in five branches across prime locations, establishing Bacchus as a signature retail experience.